It's been one short year since Sonos made a full commitment to the CI channel, partnering with Azione Unlimited to finalize on that promise.
For all the literary buffs out there, Sonos' story is inching closer to a final resolution for the CI community.
About a year ago, the message was simple; it stated: "Grow with us." It wasn't a complete about-face from the direct to consumer model, but it was a pivotal step in courting the modern day A/V dealer. Their mission was simple, drop their existing independent rep program, move to a direct service model, and compliment the turnover with a dedicated Custom Integrator channel management team.