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We’re just about a week away from Integrated Systems Europe 2019 (ISE 2019) in Amsterdam, which has us thinking—damn, another trade show already?

All kidding aside, ISE is a show that ought to be on the industry’s radar simply for the fact that it provides a completely different perspective on a collection of technology that was essentially bundled up and displayed in a similar setting less than a month ago out in Vegas.

So what makes something like ISE different?

For starters, it’s in Amsterdam. To some, location may really only seem to have an impact so far as how long it takes to get to a show or what you’re doing in the evenings. But ask anyone who’s been to an overseas trade show, and they’re bound to tell you just how different it feels walking the floor of a European or Asian show compared to one here in the States.

Our own experience at a show like IFA in Berlin tells us that the vibe and atmosphere at a tech conference in Europe is unlike anything you’d experience in the U.S. In a way, it’s refreshing to see just how different these foreign shows are. So much emphasis is placed on design and luxury, and creating a vibe that caters towards consumers that would fit into that same mold. That’s not a knock against American trade shows or the crowds they try to cater to. But seeing similar product presented in that kind of way makes it feel like you’re experiencing it for the first time. And, for integrators, that kind of experience can spark all kinds of new ideas around design and architecture as it relates to these products.

And then there’s the exposure you get with companies you don’t often see—or never see—in the U.S. At the risk of sounding incredibly cliché, attending a show like this, one that bring together so many different and unique aspects of the industry, is the perfect opportunity for professionals in the space to step outside of their comfort zone, experience something different, and perhaps spark a bit of creativity.

As for ISE specifically, we’ve already seen and covered a number of different companies and their planned unveilings in Amsterdam. The show itself, which is the combined effort of CEDIA and AVIXA, brings together more than 1,300 exhibitors and 80,000 attendees over four days—or roughly four-times the size of the CEDIA Expo we see each fall.

And while the majority of the action happens on the show floor and at exhibitors’ booths, the conference program is one that shouldn’t be overlooked, with CEDIA and AVIXA training taking place, keynotes that stand to impress, and a packed slate of educational sessions and workshops.

Words can only do so much to explain a show like ISE. It’s really something that needs to be experienced in order for you to understand it. If you plan on going, let us know what you’re expectations are for the show, or how you plan to tackle your time out there.

As always, thanks for watching and we’ll catch you next week.

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