So we’re just coming off of a couple days in Spain for the 2019 IFA Global Press Conference, and there was plenty of news we brought back with us about IFA itself, as well as the brands that were there “exhibiting.”
The IFA Global Press Conference—or GPC for short—is a two-and-a-half-ish-day event that brings together the IFA team, 300-plus members of the global media, and a number of key vendors, industry partners, and more, for a bunch of networking, wining and dining, and looking ahead to this year’s IFA show in Berlin, in September. You can check out all kinds of product and brand coverage from the GPC throughout the site—including demos and press conference recaps from brands like Philips, Haier, Metz, Safera, TCL, and Sennheiser to name a few.
And speaking of Sennheiser, we can dive into the IFA-related news by talking about the key partnership that was announced at GPC, regarding the premium audio brand. Sennheiser was introduced as the first-ever IFA Global Audio Partner. Through the partnership, Sennheiser will become the official audio solutions and technical support provider for IFA at the September show—which is very welcomed news for all of the press who work out of the Press Center at IFA. And additionally, Sennheiser will have an expanded presence at IFA’s global events, including IFA itself and CE China later on in September.
Another major partnership announcement came in the form of IFA’s first country partner—Japan—for the IFA NEXT exhibit area. The timing of the announcement was perfect for the country, which is set to host its first ever G20 summit in late June. For Japan, the partnership will give the country the opportunity to place startups and research centers in prime position to showcase their technological achievements on a global
And lastly, and perhaps most excitingly, IFA announced the first two confirmed keynotes for this year’s show: Richard Yu, CEO of Huawei, and Christiano Amon, President of Qualcomm, will both take the IFA Keynote stage separately on September 6. For Yu, any keynote delivered by the Huawei CEO is going to attract attention, given his feisty and charismatic personality—and the global attention, both good and bad, that his brand attracts. But from a pure technology perspective, it’s going to be wildly interesting to hear both Qualcomm and Huawei address the rollout of 5G technology, the progress they’ve made in that area, and what consumers can expect in the months and years ahead.
A lot of IFA news was delivered at GPC, but certainly stay locked in with Dealerscope as we get closer to this year’s show.