Ultimate Integration Opens N.J. Headquarters
Distributor Ultimate Integration, a PowerHouse Alliance member, cut the ribbon July 30 on its 150,000-square-foot combination headquarters, showroom and warehouse facility in Clifton, N.J.
The grand opening, which attracted around 150 dealers and manufacturers reps from the New York/New Jersey metropolitan area, featured displays and demos from several of a roster of 26 suppliers who cater to the A/V custom installer, as well as giveaways and show specials. Future line additions will aim to bolster the company’s offerings in the home automation, commercial and security areas, according to Patrick Berna, operations manager.
“Our primary focus is custom A/V, but the commercial side, we believe, is an untapped opportunity for an A/V distribution company,” Alan Malowitz, director of sales, said, adding that by the same token, “we can introduce commercial dealers to home control.” Ultimate provides same- or next-day delivery and has its own liftgate trucks, and so, does not need to use outside truckers. “We’re also able to ship product directly to a job site, effectively being a warehouse for them. We are not just selling products; we are forming long-term relationships.”
“We felt we’ve developed a great web site, and we’re now registering customers,” said Matthew Weil, sales manager. “We want to provide the best of both worlds: for brick-and-mortar dealers in the territory, we’re a place for dealers to come and learn, and we also have our B-to-B website, uisupplies.com, where our dealers can order online at night, and where it doesn’t interfere with what they are working on during the day.”
Featured demonstrations included LG’s 84-inch Ultra HD TV using native 4K content, and the company’s HECTO ultra-short-throw laser projection system package ($8,000), which includes a projector requiring no more than six inches’ distance from the screen, a dedicated 100-inch screen, and a Bell’O stand.
The slideshow that accompanies this write-up offers a quick tour of some of the vendors who showed product at the opening. Please click twice on each image to enlarge it. (Write-up and photos: Nancy Klosek)