ProSource announces 2016 go-forward strategies
Audio, video and integration buying group, ProSource, announced its 2016 plans during its annual Principals/Buyers meeting at CES. ProSource’s go-forward strategies include developing and maximizing the benefits from its recent alliances with CI Edge and Power A/V Group, as well as targeted growth on new membership for dealers who provide a strategic fit within the organization.
The group also plans to focus on step-up displays, including 4K and OLED; bring to fruition the brand focus in wireless multi-room audio with DTS PlayFi, Bose and HEOS; and to explore mid-market opportunities in home automation through existing and new partnerships.
ProSource plans to consolidate around fewer brands while still exploring niche opportunities within their brand mix.
“ProSource had a very successful 2015 as we experienced significant growth with our vendor partners as well as setting in motion key initiatives to further develop the group for the benefit of our membership. We look forward to continuing this forward momentum into 2016," Dave Workman, President and CEO of ProSource, said in a statement.
In addition to its internal meetings, ProSource also reported record attendance at its annual Industry Reception at CES, held Tuesday, January 5 at Bally’s. Sponsors of this event included LG, DTS and Klipsch.