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Should We Pump the Brakes on 5G?
December 10, 2018 at 9:07 am

In a week of major 5G news, it was the reported internal thinkings of Apple to hold off until 2020 to launch a 5G iPhone that really stands out.

The F Word: Prep and Polish Your Story
November 22, 2018 at 6:33 am

Want more Frank White content? See everything he and the Weld2 team have to offer at his website weld2.com! Most are slammed. But now could be the time to really reflect and refine your message. In the tech industry best selling book, “Ultra Hi-Def Marketing”, author Coleen Sterns Leith plainly states: “Corporate storytelling is a…

The F Word: Getting Our Arms Around Labor
November 15, 2018 at 6:32 am

Want more Frank White content? See everything he and the Weld2 team have to offer at his website weld2.com! Many of us enjoyed the news conference that NASA hosted post the spectacular SpaceX launch and that first dramatic landing on a mid-Atlantic barge. After a half-dozen try’s the organization was able to stick the landing.…

The F Word: Dealing With DIY
November 8, 2018 at 6:32 am

Want more Frank White content? See everything he and the Weld2 team have to offer at his website weld2.com! DIY (or “Do It Yourself) is getting a load of industry ink right now. Scare scenarios - semi-real or imagined - are threatening tactics that get reader engagement. And evidently that is the end all for…

The F Word: The Industry’s Biggest Turd
November 1, 2018 at 6:23 am

It is easy to blame all your woe's on Amazon but Frank White has some advice on leveraging our own industry to muscle them out before it is too late.

The F Word: You Buy Cheap, You Buy Twice
October 18, 2018 at 6:05 am

A word of advice from Frank White: a better experience is better for everyone... so work on your top shelf experience or pay the consequences.

The F Word: The Polyester Vendor
August 16, 2018 at 10:20 am

Frank White thinks it might be time for the dealer to begin vetting their vendors a little more closely to maintain a positive profitable growing relationship, without negative surprises.

The F Word: Are You Flexible?
August 2, 2018 at 9:56 am

The change to a better future starts with a disruption in your present and Frank White has a few ideas on how you can start being more flexible to achieve your goals.

The F Word: I Was Being An Ass
July 9, 2018 at 12:08 pm

Frank White thinks your CI company can take a lesson from the creepy, scripted tactics of big name companies trying to keep existing customers on the hook - by doing the opposite.