I'm so tired of hearing physical media is dead.
In college, my journalism professor told me an amusing tale of sitting in the same seat I was, listening to his professor recount a story of the professor before him detail the death of newspapers.
My point is this; physical media is in decline, but it will never truly go away. Sure, a golden era has passed, and the competition has never been more threatening. But, that same nonsensical tale about print can be said for DVD, Bluray, 4KBD and the formats to follow.