Tom Polson

Editor in chief of Dealerscope

ADI announced Monday that it has named Michael Flink the new general manager and vice president of ADI North America.

In these challenging economic times, when a choice must be made about who a custom integrator will do business with, service is the differentiator—just as it is at the client level.

ADI on Monday announced the launch of a "new global identity" for its brand, which will bring all of its worldwide businesses together under one brand. The strategy includes a new logo, along with new strategies for advertising, catalogs, and marketing.

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