Rich Glikes

Today's evolving C-Business landscape is like a Rohrschach test, in that the patterns look different to everyone that takes a peek. But in spite of—or perhaps as a result of—the explosive changes taking place in technology and business practices, the sector remains rich with possibility and continues to grow exponentially. Sometimes that success is driven by companies and individuals whose work is often overlooked in the larger scope of events. Other times, the success is the work of highly visible forces, who bring forth visionary ideas that rock the industry. All of which brings us to this year's C-Business 50. Each year, Custom Retailer

Will Giants Take Your Business? By Ron Goldberg AVI Electronics, a small, New Jersey-based C-tailer specializing in custom installation for home and auto, had it nice for a while. Situated on a busy highway with enviable visibility, the single-store operation had the good fortune of not only serving a relatively affluent suburban market, but also of being nestled among a row of car dealerships, virtually guaranteeing a steady flow of mobile installation business. When the store began operations in 1992, the closest CE chain was miles away, CEDIA was a toddler and the custom-install market rarely extended past commercial work, or the occasional bigwig's

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