InfoComm International is a trade association representing the professional audiovisual and information communications industries worldwide. Established in 1939, InfoComm’s more than 5,000 members include manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end-users and multimedia professionals from more than 80 countries.
Meridian this week announced both a ramping up of its U.S. presence, and the departure of Meridian America CEO Peter Wellikoff.
CustomRetailer: Over the past few years Meridian has debuted products designed to reach beyond the audiophile market. Can you talk about the marketing initiatives to support this effort?
Meridian America hosted 125 dealers, installers, media and clients at a holiday reception in its SoHo-located New York City headquarters Dec. 8. The company took the occasion also to demonstrate its new $100,000 40th Anniversary System, consisting of a special ruby-red-finish version of the 808 CD and Meridian Sooloos Player and a pair of DSP8000 Digital Active Loudspeakers; it is available in a limited edition of 40.
When Peter Wellikoff took the reins as Meridian America CEO two years ago, there were 250 active accounts. As of mid-February this year, when he welcomed integrators, dealers and the press to the company’s new, larger showroom/office in Manhattan’s SoHo Building, where it had moved to in 2010, he willfully reduced that number to 120, well on his way to an ultimate target: 100. The result of this and other of his strategic initiatives? By the end of 2010, business was up 11 percent from the previous year – and it is growing still, he said.
Meridian continued a successful year by announcing Monday that its business grew 11 percent in 2010.