Today's evolving C-Business landscape is like a Rohrschach test, in that the patterns look different to everyone that takes a peek. But in spite of—or perhaps as a result of—the explosive changes taking place in technology and business practices, the sector remains rich with possibility and continues to grow exponentially. Sometimes that success is driven by companies and individuals whose work is often overlooked in the larger scope of events. Other times, the success is the work of highly visible forces, who bring forth visionary ideas that rock the industry. All of which brings us to this year's C-Business 50. Each year, Custom Retailer

The Distributed Audio Alliance Means Business By Janet Pinkerton American consumers have embraced multichannel home theater for their TV-watching, and home networking for their computing. Many of them are going wireless with home networks and loving it. So why has multi-room audio yet to find such favor? Why still the mishmash of unconnected receivers, shelf systems and radios scattered throughout the home? Why are there so few audio options in the wiring of new homes? Misconceptions and/or a lack of awareness, answers the Distributed Audio Alliance, a group of 13 manufacturer, distributor and trade publications working to grow the multi-room audio business. Such misconceptions

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