Ahead of its meeting next week in San Antonio, ProSource has announced the addition of 29 new custom integrators, including five “Power CI” members boasting over $4 million in annual sales.
Custom Installation Education Diversifies By David Dritsas The front line of any custom retail business is the employee. Because the employee—whether a member of the sales, design or installation team—is the primary contact to the customer, it's essential that employees genuinely know what they are talking about. They are the ones that must convincingly convey to the customer the value of what the customer is buying—or could be buying. That's not an easy task in the increasingly complex landscape of custom CE. There's a lot to know, and classes aren't taught on college campuses. Manufacturers, retailers and installers unanimously agree that the need for