Mihir Mody

The upscale home theater chain Modia announced at CES Monday that it will open four additional stores in the Houston and Dallas areas, bringing the number of locations in the chain from eight to 12. Modia, which until recently was known as Home Theater Store, will open the new locations in the Sugar Land and West University sections of Houston, as well as in Plano and Allen, near Dallas. All of Modia’s locations are in Texas and Arizona. “The new sites are all in upscale retail shopping districts that compliment the MODIA business model.” CEO Mihir Mody said in the company’s statement.

Opportunities are wide open for the custom retailer who can peer beyond flat-panel's pixels By Nancy Klosek It isn't video. It's audio. And it isn't easy. In fact, it takes a village—C-tailing business owners, manufacturers, salespeople—to make the case for a high-ticket audio purchase. Suppliers and C-tailers who get it know that conducting a good demonstration is only the culmination of the presentation process. The development of cannily designed product lines on the manufacturing side and, on the retail side, an unvarnished self-examination of the dynamics which influence audio purchases are the requisite preludes to a sale, say industry participants from each camp

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