James Cameron

3D television was heralded as the breakthrough technology of the 2010 Consumer Electronics Show. Hot on the heels of James Cameron’s eye-opening Avatar, 3D HDTVs were everywhere on the show floor. One year later, at CES 2011, 3D was back again — this time iterating. We saw bigger 3D HDTVs, 3D displays that didn’t require special glasses, and camcorders that captured 3D content.

Having worked on Star Wars with George Lucas and Aliens with James Cameron, Rick Dean knows a thing or two about making sure audiences experience movies the way filmmakers originally intended.

And in the 3D era that's exactly what Dean, senior vice president at sound and picture guru THX, is fighting to achieve in the home.

"Whether someone gets up in the morning planning to buy a 3D TV is almost irrelevant," says Dean of his theory that 3D TV adoption at home is inevitable.

What a difference 10 months makes! In less than a year, we've gone from the intense three-dimensional renaissance ushered in mostly by James Cameron's epic, digital 3D fantasy Avatar to the lowly 3D death knell of Jackass 3D. In late 2009, everyone—particularly home-theater enthusiasts—was excited about the prospects of 3D at the cinema and at home. But just like the 3D boom of the 1980s, excitement has quickly turned to boredom, due mostly to overexposure and a frustrating mishandling of the technology. After the perfection of Avatar's 3D care and handling, greedy studios quickly saw the opportunity to translate

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