Blazing trails in all facets of our industry's businesses, these rising professionals share the passion, drive and distinction of Young Turks. Enjoy learning more about them all this week, in no particular order.
Frank K. Sterns
Mike "Sparky" Detmer has joined his former colleague Frank Sterns at NuLEDs, the company announced this week.
Green technology venture NuLED last week announced that it has named Frank K. Sterns its new president and chief operating officer.
“The caterpillar does all the work but the butterfly gets all the publicity.” —George Carlin Many will argue that a great business strategy in tough times would be to push forward while others are falling back; however, we all understand that finding the resources and funds for an elaborate marketing and advertising campaign can be difficult. While you may have cut back on the number of brochures you print or ads you place, one of the most cost-effective marketing tools any business should take advantage of is the power of public opinion. Unlike advertisements, which can often go unnoticed, public relations leverages awareness about
-All compromise is based on give and take, but there can be no give and take on fundamentals. Any compromise on mere fundamentals is a surrender. For it is all give and no take. Mohandas Gandhi OK. I’ll admit it. I came home from CEDIA kind of bummed out. While I wouldn’t say we had a “bad” show, there just didn’t seem to the kind of buzz I’m used to feeling at EXPO. I usually get such a boost of creative energy and adrenaline at the show I’m still flying high long after I return. This year was different though. We had traffic
Times are tough and money is tight, so maybe you’re thinking this would be a good year to skip the CEDIA EXPO. But before you throw in the towel and stay at home this September, maybe now would be a good time to put a pencil to paper and take an objective look at the business reasons for attending your industry’s premier event. If you’re willing to spend some careful planning time, I can assure you that your trip to CEDIA will be well worth the expense—even in a difficult economic time. Consider your return on investment In business, everything comes