Francis Ford Coppola

In a candid interview from his Rubican Estate Winery in Rutherford, Calif., legendary filmmaker Francis Ford Coppola explained why he had sought out a relationship with projection system manufacturer SIM2 Multimedia.

SIM2 announced Thursday that it is offering a five-year warranty on the lamps of its Grand Cinema projectors. The warranty covers the C3X LUMIS and C3X LUMIS HOST Reference models.

SIM2 USA said Thursday that it has promoted Alberto Fabiano to the position of vice president of marketing. Fabiano, who will retain his position as sales manager for Australia, will be based in Hollywood, Calif.

SIM2 announced Tuesday that the legendary director of "The Godfather," "The Godfather Part II" and "Apocalypse Now," Francis Ford Coppola, will be featured in the company's global marketing campaign in the next year.

"We write an important page in our history as we proudly reveal our relationship with Francis Ford Coppola,” Maurizio Cini, President of SIM2 Multimedia, said as part of the announcement.

“Mr. Coppola, like SIM2, is a perfectionist always striving to be at the forefront of his craft. His productions are not just movies; they are real masterpieces. At SIM2, we share the same vision which is why we both chose to walk this path together.”

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