Dan Laufman

Editor in chief of Dealerscope

Emotiva Audio, which is doing an about-face in transitioning manufacturing back to The States and in commencing sales for the first time in its 11-year history through dealer channels, has launched the first two models in an anticipated four-model line of digital-to-analog converters.

When you get invited to spend an hour or so on the phone with Dan Laufman, CEO of Jade Design — or the Man from Emotiva, as I like to call him — you don’t turn that opportunity down. Yesterday, Dan held a conference call with me and a handful of other journalists to discuss the acquisition of Bob Carver, LLC (which we first reported on back in April), the change in the distribution model for Bob Carver amps, new pricing models, etc. But, of course, this being Dan, things took a much more interesting turn toward the end.

Sherbourn Technologies has overhauled its distribution model and will now bypass distributor and rep channels to sell its entire line of high-value AV components at greatly reduced pricing directly to prosumer enthusiasts – a model that has been a success for its Emotiva and Emotiva Pro lines.  At the same time, Sherbourn dealers are being offered the opportunity to continue making margins on Sherbourn product sales by buying the line at accommodation pricing through Sherbourn’s new Direct Dealer Program.

Sherbourn Technologies Wednesday announced that it will soon ship its new PT­7030 7.1 Channel Audiophile Home Theater Preamp/Processor.

Part of the transition plan since Sherbourn Technologies was acquired by Jade Design before the turn of the year has been to broaden the high-performance audio component line’s appeal among the custom integrator community. Explained company president Dan Laufman, “We want to become a go-to line – a line that installers will look to for end-to-end solutions. And the product package we are working on will make us more relevant, to that end, to our dealers.”

More Blogs