Bruce Jacobs

Another year, another CEDIA EXPO on the way. Where has the time gone? It seems like this show has been around forever, but in fact it started only 17 years ago, from the humblest of beginnings. Today, it’s one of the largest trade shows in America, and a fact of life for the tens of thousands of people involved in the custom electronics industry. Its phenomenal growth has led to the creation of a second annual show, to kick off next April in Las Vegas. Most of us now have experienced Denver as host once, and hopefully the kinks will be ironed out and

My friend Bruce Jacobs, the publisher of CustomRetailer, passed away in November. Bruce and I talked often of the industry—and particularly about “what is right” in our business. What is right, in particular, is the success many companies have had in building grass-roots marketing programs through relationship selling. Sure, it sounds like another vapid consulting phrase: “relationship selling.” But it was the underpinning of Bruce’s success as a magazine publisher, and it is used successfully throughout all businesses. Bruce made a personal connection first. If you’re interested in seeing the effects of relationship selling, read the tributes posted in Bruce’s name at www.customretailer.net. You’ll

My friend Bruce Jacobs, the publisher of CustomRetailer, passed away in November. Bruce and I talked often of the industry—and particularly about “what is right” in our business.

What is right, in particular, is the success many companies have had in building grass-roots marketing programs through relationship selling. Sure, it sounds like another vapid consulting phrase: “relationship selling.” But it was the underpinning of Bruce’s success as a magazine publisher, and it is used successfully throughout all businesses. Bruce made a personal connection first.

If you’re interested in seeing the effects of relationship selling, read the tributes posted in Bruce’s name at www.customretailer.net. You’ll

“Seldom does one meet a person like Bruce Jacobs; a person who lights up a room simply by walking in, a person whose wit and charm lightened otherwise difficult situations, and a person who could laugh at himself on the golf course, participating in his greatest passion - at least the greatest passion that he shared with me. The golfing Bruce is my favorite Bruce - hitting ball after ball into the desert, letting loose with invectives that would shame most consumer electronics industry veterans, and then throwing another ball down, smiling, saying, “C’est la vie,” and letting out with that obnoxious laugh. There

Custom Retailer and E-Gear publisher Bruce Jacobs touched many lives during his distinguished career. Custom Retailer invites you to read stories and messages from the people who remember his warmth and humor or to share your own. Click here to read stories others have shared. Click here to share your own.

Bruce Jacobs’ memorial service and burial will be held Sunday at 1:30pm at the Mount Sinai Cemetery, 24210 North 68th Street, Phoenix, Ariz. (just north of Pinnacle Peak road between Scottsdale Road and Tatum Boulevard). The Jacobs family has asked that anyone wishing to may send donations in Bruce’s honor to The Hospice of the Valley, which had been very helpful to Bruce and his family. The address is Hospice of the Valley, 1510 East Flower Street, Phoenix, AZ 85014. Sympathy cards can be sent to the Jacobs family at 15814 South 7th Drive, Phoenix, AZ 85045.

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