Brett Soloman

Inside The Keystone Big Show By Brett Soloman There are a lot of mobile electronics dealers out there who are turning down a lot of profits by not offering vehicle personalization and performance (VPP) products. Let's face it, car audio and sport compact performance parts are complementary goods, just like peanut butter and jelly. But many retailers are still hesitant to bring personalization or performance parts into their stores because they may not recognize where it fits in the product mix. However, these retailers are losing out on sales by sending the customer down the street to a speed shop. Even

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