PARA

The first part of CustomRetailer's conversation with PARA members can be found in the September 2009 issue and online at customretailer.net.

A new slideshow, featuring recent events hosted by Runco, PARA, and EHX, has been posted to CustomRetailer.net, and can be viewed here.

PARA’s Kerry Moyer spoke with CustomRetailer about the organization’s exciting new changes, member benefits and the many ways PARA is there to help you grow and sustain your business. How has PARA changed over the years? Since its inception, PARA has been a resource for the professional audio dealer. As the market expanded into home theater, PARA embraced video and changed its name to better describe the growth of these products among its membership. And, as home theater expanded into custom installation services for all types of audio and video applications, PARA dealers were quick to adapt while maintaining a showroom-based retail and custom

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