Jeremy Burkhardt

Ask any custom electronics professional what differentiates his business from those of his competitors. The answer will probably be “service.” We’d like to think of ourselves as offering the best possible service experience to our customers. But what is a great buying experience? What kind of service do people buying from specialty dealers expect? No one plans to disappoint customers, of course, but sometimes it just seems there’s nothing we can do to make them happy. According to a survey of 7,000 consumers conducted by BIGresearch, good service is far more than just quality, selection and on-time delivery. More than one-third of respondents said

Ask any custom electronics professional what differentiates his business from those of his competitors. The answer will probably be “service.”
We’d like to think of ourselves as offering the best possible service experience to our customers. But what is a great buying experience? What kind of service do people buying from specialty dealers expect?
No one plans to disappoint customers, of course, but sometimes it just seems there’s nothing we can do to make them happy.
According to a survey of 7,000 consumers conducted by BIGresearch, good service is far more than just quality, selection and on-time delivery. More than one-third of respondents said

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