Clifton Park

The Rewards of Google Optimization Ambiance Systems • Clifton Park, N.Y. www.ambiancesystems.com Ambiance directs prospective clients to its web site, an action it deems as much a part of the sales process as providing references. “We use our web site as a resource in the midst of a sales transaction,” says Co-Owner and Vice President Jennifer Leidig. “We always encourage prospective customers to check our web site, read the articles there about us, and read the recommendations from other clients about how we are to work with.” Leidig extensively researched web design, keyword searching and usability before going online. She surveyed customers, marketers and

With plummeting margins on flat-panel TVs and stepped-up competition on the installation side from high-volume retailers, CEDIA dealers are looking to protect their profits with products and services that big-box retailers can’t provide. HVAC (heating, ventilation and cooling) control is one of those product/service categories that could take on a larger role in the custom electronics picture going forward. It may not have the glamour or glitz of a flat-panel TV, but installers can use HVAC as an attractive option in an overall home control package. The good news is that the benefits of HVAC are relatively simple to explain. When pitched, homeowners can

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