CustomRetailer March 2011 issue


A Luxurious Balance

On behalf of Lutron Electronics, Co., Inc., select members of the consumer electronics press were allowed access to this year's HGTV Dream Home 2011 Giveaway. Escorted by Lutron's senior public relations manager, Melissa Andresko, and Jack Thomasson, a professional house planner who produces the HGTV Dream Home, it was an exciting event.

An Automated Perspective

It's been quite a 10-month period for ELAN Home Systems and Paul Starkey, who became president of the pioneering home automation company last April. The company relocated with sister brands, ATON, Sunfire, Niles and Xantech, to the new North American headquarters of The AVC Group in Carlsbad, Calif.

CEDIA's Management Conference:
Make the New Reality Work for You

Without fail, within minutes of arriving at CEDIA's Management Conference every year, I am reminded why I attend. At the beginning of the first presentation, it becomes crystal clear why this is an important event—because we need to take a moment from our lives and step back.

Digital Signage and the Visual Environment

Digital signage and the commercial environment are only getting stronger. This is evidenced by the findings at this year’s ISE show in Europe and the growth of digital signage expos and trade fairs.

Improve Marketing ROI

Generally speaking, marketing ROI (return on investment) is a process of continuously improving marketing performance and profitability by applying deeper insights to maximize the effectiveness of strategic and tactical decisions.

ISE Takes Europe!

The 2011 ISE, held in February in Amsterdam, had 715 exhibitors, including 150 new companies representing an 11 percent rise from ISE 2010. The number seems certain to be surpassed again in 2012. On-site exhibitor rebooking resulted in 102 percent of the 2011 floor plan being reserved. The show's organizer, Integrated Systems Events, had already confirmed that the 2012 show would occupy an expanded footprint.

Partnering With ‘Iconic Brands’

CustomRetailer: Can you talk a little about the scenario at Niles since you took the reins as president in the middle of 2010? What types of technology-sharing will happen between Niles and its sister brands—and what will remain separate and distinct about Niles and the other Linear Audio Video Control Group brands?

The Future of Home Integration, Part 2

Last time, we sketched out a new revolution—invasion, really—that will have a profound impact on the home integration business as we now know it.

The Internet Is Running Out of Room!

I am not prone to hyperbole, but if you have read much about the IPv4 (Internet Protocol version 4) address space availability issue lately, you might think the world is coming to an end. What does this really mean for our clients and our businesses? First, let me explain the issue and then I can explain the real-world implications ESCs will face.

The Social Media Contest & You

Constant engagement is key to marketing your company's presence across the various social media platforms successfully. However, engagement can't happen without having fans and followers to engage with. Last month, we established that one of the most popular methods of encouraging engagement is hosting contests and giveaways.

Your Education Destination

Do you and your employees know how to handle HDMI installs? Can you find your way through troubleshooting a complex HDMI system? If the answer is no, gain hands-on experience with HDMI systems when you enroll in CEDIA's HDMI workshop, offered at ADI locations across the country.