CustomRetailer March 2010 issue


All Access Marketing For Growth

The talking heads say that the recession is over. However, the economy has yet to recover, and it may take a good bit longer than anticipated for that to happen. Often one of the first things to go in a bad economy—or at the very least have its budget slashed—is marketing and advertising.

Building a Loyal Customer

"Lack of loyalty is one of the major causes of failure in every walk of life." —Napoleon Hill Whenever I talk to our dealers these days, one of the questions that always seems to come up is, "How can we make sure our business survives?" While there are many factors that can play into the…

CR Visits Panamax/Furman

What does it take to get a consumer electronics product from concept to the end user? What type of design, rigorous lab testing, regulatory compliance, alpha and beta testing and more needs to occur prior to the electronic systems contractor being able to spec the product into a system and provide a solution for the…

Digging Down Deep at CEDIA’s Management Conference

At CEDIA’s Management Conference, March 3-6 in New Orleans, instructors dug down deep to hit the core areas that the custom installation channel cares about most

Energy Management

Editor's Note: This is Part 2 of our discussion on energy/power management and its opportunities for electronic systems contractors. Part 1 can be found in the February 2010 issue and online at

ISE2010 Global Show Report

Once again, CustomRetailer requested that some of our industry's most famous manufacturers report back to us their findings from the ISE (Integrated Systems Europe) event. Held in early February, ISE was located at the RAI in Amsterdam. Despite chilly temperatures, including daily snow and ice, over 28,000 integrators attended.

Owning Its Brands

CustomRetailer: Your company is celebrating its 30th year in business. Talk about its beginnings, and how the decision to import only high-end equipment came about. Daniel Jacques: Hearing that I have been in business for 30 years makes me wonder where the time has gone! After I finished studying business [in college] in the early…

Power Hour Webinar Series Goes Green

The past few years have brought the issues of sustainability and green technology to the forefront of business issues. But where and how do you incorporate sustainable practices into your business? Sustainability can open the doors to new revenue streams. This month's Power Hours not only discuss sustainability within the custom electronic design field, but…

Why Mingle When You Can LEED?

When I founded energy + light + control, llc, we set out on a mission to participate in the "green" movement by serving as a local leader that grasps the needs of our customer base. With that aim, it was clear—ELC needed to have a LEED Green Associate on board.

You Are Your Brand, Your Brand Is You

Your company's brand is simply what the market thinks of you. How you are perceived. Your overall image. It is not a logo, a product offering, a reputation for great (or poor) customer service—it is all those things together and anything else that contributes to what the market thinks of you.