CustomRetailer July 2011 issue


3 Tips for Sealing the Sale

Walking into Gary's retail store I noticed one of his staff busy at the drafting table talking to a customer about a sound system for the backyard. Listening in on the conversation, I sensed the customer wanted to buy something and didn't really know what he needed.

Believe Your Eyes: 
Superior Color for Home Video

Audio experts understand that the quality of sound is strongly influenced by the physical aspects of the listening environment. They have developed tools to optimize sound quality and preferred surround effects, i.e., concert surround or rock band surround, for specific room characteristics.

Catering to New Markets

CR: Sunfire pioneered powerful, small-form speaker enclosures. How does this design approach relate to today's market?

CE Week a Big Hit in NYC!

I want to thank all of you who made CE Week in NYC last month such a huge success—all of you involved in LineShows and DemoSuites, especially my amazing panelists on Friday morning who gave so much of their time and knowledge. (For a full list of panelists and wrap-up, go to page 6)

CE Week and DemoSuites Wrapup

The inaugural CEA Demo Suites, partner of CEA Line Shows and included in the first-ever CE Week, kicked off in Manhattan last Friday at the Affinia Hotel with the Lifestyle Technology Summit.

Designing an AV Escape

The summer is in full swing and your clients want to be backyard-bound. Keep in mind these cool outdoor entertainment solutions for the steamy days and nights ahead


You don't want to miss this year's CEDIA EXPO, where technology and business come together. CEDIA EXPO 2011 will be held at the Indiana Convention Center September 7-10. The show floor will be open September 8-10.

Group Dynamics 2011

CustomRetailer canvassed buying group leaders
 who cater to the specialty retail/custom community to gauge market trends, member needs

Key Trends from InfoComm 2011

I just got back from InfoComm down in Orlando, Fla. It was a very busy show with great traffic and a lot of talk about how business is rebounding in the commercial space. There were several key takeaways that I noted as I walked the floor, so let me share them with you.

Next-Generation Education

The Lutron Residential Opportunities tour is in full swing and I sat in on the sales and marketing first day training of this three-day event at the Lutron Experience Center in Irvine, Calif..

On the Up & Up

CustomRetailer: We wanted to talk to you about the directions in which you are leading the brand among residential and commercial custom integrators. Can you give a general synopsis of what your goals and aspirations are?

Surviving & Growing With 
Parts Express

CustomRetailer: When was the company founded, and what product categories do you focus on carrying for your dealer and integrator customers?

Unlock the Social Toolbox

Keywords are the "key" (pun intended) to a host of things regarding marketing because they provide clues to behavior and preferences. Identifying keywords traditionally becomes essential as businesses focus on search engine optimization for their websites or prior to an investment in pay-per-click advertising.