CustomRetailer January 2012 issue


First Look

France-based Somfy Systems, supplier to 54 countries of motors and electronic control systems for the exterior and interior window covering markets, demo'ed for the media the U.S. version of its TaHomA home automation solution in advance of the system's imminent launch.

Going Commercial

Happy New Year to all of our CustomRetailer readers! The year is just starting and there is already so much to report. I actually want to bring to your attention a milestone for CustomRetailer magazine and website.

Happy New Year From CustomRetailer's President

One of the best ways to build a more profitable and sustainable business is by increasing customer loyalty by building relationships. As a company, we value communication with our customers who are our readers and advertisers.

ROE vs. ROI: Part I

During the last few years social networking has quickly transformed from niche to mainstream. It is clear that social media is here to stay and stands to impact our marketing strategies forever. If you have embraced social marketing in your business you might have hired a consultant, read a few social-marketing books, or talked to your 15-year-old niece about proper online lingo. Now what?

Start the New Year Off 
Financially Right! Part II

If it seems like you've been in survival mode for what feels like an eternity, now is the time to start the New Year with the focus to build your business in a planned and structured way. Last month we discussed controlling overhead and setting your marketing budget, read on for advice on creating labor utilization goals and digging yourself out of the cash-flow crunch.

Synergistically Separate

CustomRetailer: The Polk Audio and Definitive Technology brands have co-existed for several years within the DEI brand family, and have been successful at maintaining their legacy identities. Can you talk a little about their distinct identities?

The Future of Home Integration Part 8

A reported 91 percent of people aged 50 to 65 say they want to stay in their own home indefinitely following retirement. Yet few have planned—or budgeted—for the assisted living (or higher and more costly levels of care) that most will ultimately need. And it seems unlikely that government programs will be able to keep up with the huge numbers of aging baby boomers that modern medicine will keep alive well into their 80s, 90s and beyond.