CustomRetailer February 2009 issue
It matters little what business you’re in, as long as you are in the business of serving your customers fully. A high regard for the individual who seeks your services (matched only by the sharpest competence in the field) is what it takes to secure the respect you deserve.
Smart marketers know that clear brand association and leadership come through communication. That’s why I want to take this opportunity to tell you all about the investments our company is making to support our industry with new and enhanced media and event opportunities.
Talking with AudioConrol's Tom Walker
How does selling control, lighting or shading now differ from this time in 2008? What has changed radically about the customer and the market—and what has changed very little in that time? And what do suppliers in the field advise integrators about how best to make the case for control, lighting and shading solutions to an expenditure-wary public? Below, executives in the discipline offer CustomRetailer’s readers commentary on these and other hot topics…
Letters from our readers
Sometimes, when I have a bad day, I come home and pour a scotch and retreat to my backyard to think. What could I have done differently? How did this happen? What will I do now? I like to stop and think about one of my heroes, Winston Churchill. Suddenly, my problems don’t seem so earth-shattering.
In today’s uncertain economy, a manager’s most important job is to lead, inspire and motivate his team. It’s no small task to create energy in a chaotic environment. At the same time, though, the greatest leaders in history were created in times of adversity.
At CEDIA EXPO 2008, the Media Center Integrator Alliance (MCIA) was launched by some of the most influential brands in the custom installation channel.
A few months ago, we asked CustomRetailer readers to take our Luxury Survey.
After confirming that the U.S. economy had entered a recession in December 2007, experts are now at work trying to project when the market will reach the bottom. Consumer spending is tight, and many small businesses that were hoping to see a rebound by now are struggling with cash flow.
For those of you who have taken my class, “How to Sell to Women,” you know one of the questions asked is how do we bring more women into the sales channel.
Exactly one year ago, we launched the CustomRetailer Customer Satisfaction Awards. It has been an outstanding success and we have been flooded with entries.