CustomRetailer August 2010 issue

 

2010 Planning Guide

There are plenty of new courses, discussions and added features at CEDIA EXPO in September.


Build the Buzz preview

CR has compiled an early list (as of press time) of participants in this year’s CEDIA Pre-Show Product Showcase. Take a look at some of the latest products that will be all the buzz at EXPO. And be sure to check often www.customretailer.net leading up t


Delivering the CR One-Two Punch

With CEDIA EXPO only a few short weeks away, at CustomRetailer we are gearing up for quite a few special events.


Did They Move Our Cheese Again?

Have you read Dr. Spencer Johnson's bestseller, "Who Moved My Cheese?" The subtitle says it all: "An A-mazing Way to Deal with Change in Your Work."


Next-Gen Movie Players & Their Users

CustomRetailer: Kaleidescape recently announced the introduction of its new M-Class architecture, along with two new products—M500 and M300—that work with the architecture. The players enable Blu-ray content to be played in multiple zones—a first. Can you talk about how you achieved this innovation? Michael Malcolm: With the M500 and M300, we followed a similar model…


Preparing for the Conference

For exhibitors, trade shows are a great opportunity to enhance your brand and product visibility, promote new and existing products, generate leads and drive sales. You also stay on top of the latest industry trends, gain competitor insights, make key industry contacts and further your relationships with current customers. While that list of benefits is…


Social Networking Made Easy: A Networking Revolution

We're in the midst of a communications revolution with social media and social networking at every turn. With millions of social media networking site users, more than 200 million blogs, video-sharing sites, micro blogs, wikis, forums and countless other modes of interaction, it's challenging to know where to begin. As social media growth continues, the…


The Future Is Now

This year's CEDIA EXPO is offering an exclusive opportunity to witness future technologies first-hand with the introduction of the Future Technology Pavilion


Top-Down Selling: The Key to Selling Better Audio and Video

In the first part of this series, I established the core concepts surrounding the power of top-down selling. In Part 2, I want to provide you with some very specific techniques that are guaranteed to work, while warning you of the few potential pitfalls surrounding this proven selling approach. Presumably the start of the selling…