CustomRetailer April 2012 issue
How much should you charge for the equipment, installation services and programming in your job bids?
CustomRetailer talks to distributors
CustomRetailer: What opportunities does SunBriteTV offer the integrator in the Commercial world? How do you see growth in Commercial over the next several years?
Without sounding clichéd, spring is in the air. There is definitely a sense of renewed growth on the West Coast.
The ability to organize something that is in a state of chaos is an amazing talent; unfortunately it is one I do not possess. The ability to manage an AV system that is unorganized is a repercussion of poor design and or installation, and talent will only get you so far. Managing a network that is unorganized is impossible. If you want to deploy reliable and serviceable networks, you must begin with an organized architecture.
When it comes down to it, most consumers are actually terrified of purchasing professionally installed entertainment systems. Unfortunately, as a dealer, this means that every client you meet with is also scared of you.
One can't help but notice the growth of network-connected systems influencing our industry. A popular example is the Nest Thermostat. While it is an innovative new product that many consider to be a DIY solution, it is also one that a surprising number of integrators are embracing.
There's no denying that high-voltage electricity is the foundation on which so much of the custom integration market is built. It powers the TVs you install, the lights your systems control, the touch-panel remotes that your customers are constantly running to recharge. And yet, so few integrators these days have a full-time electrician on staff, preferring instead to rely on subcontractors. Far too many in our channel view the electrical market much the same way automakers (at least for now) see the petroleum market: a distinctly separate but necessary industry.
Today's technician needs a wide variety of highly developed skills to succeed in the work-force. Learning new skills on a job site can cost you time and money that you can't afford to lose. So what's the solution? How do you get hands-on professional experience?