CustomRetailer April 2010 issue


A New Episode

CustomRetailer: Your Holy Snap! Episode speaker promotion, which runs through the end of March 2011, has recently hit the spotlight. Can you talk about how you came up with the idea for these kinds of incentives for loudspeaker selling?

Advance Your Business

Make your business better without ever leaving the office with this month's Power Hour Webinars focusing on Human Resources and Benchmarking.

Alpha Testers Speak

We are following the launch of Panamax/Furman's BlueBOLT-enabled products to market from inception to end-user. This is part two of our three-part series as we hear from the in-house alpha testers on their initial findings. Next month, we talk to the beta testers—the dealers—on their product-in-the-real-world experiences. Wade Call, product manager, on the purpose of…

Distributor Lightning Round

CustomRetailer: What was the biggest change you made in 2009, and how will that impact your dealer/retailer customers in 2010? Tom Polson, President, ADI: Shifting to a multidimensional business model builds the capability to align our infrastructure to support specific customer segments appropriately. With multiple levels of service and support, customers can choose the value-added…

Has Your Business Gone Green?

While the scope of "green" is broad, fortunately for custom retailers, you can use this to your advantage by positioning your company as a one-stop, go-to resource for your customers. For all the energy-saving technologies that comprise the core competencies of your business, some green products are staples in our industry, while others are slowly…

Moving Forward With Marantz

Senior vice president sales and marketing, Kevin Zarow, shares the company’s goals and plans for helping the custom integrator achieve success.

Network Monitoring & 
Access Accountability

What do you think would happen if a CEDIA-certified integration firm, or one of their employees or third-party service partners, accessed a homeowner's network and stole pictures from one of the computers or was caught viewing private goings-on via a homeowner's IP surveillance camera?

Rebuilding Consumer Confidence

With all the change we see in the market today, the drop in consumer confidence presents us with yet new challenges in how we approach prospects and get them to buy

Understanding & Acknowledging the Importance of Cybersecurity

It is so easy to get bogged down in the day-to-day existence of "just making it happen."

Wherever I May Roam

The secret about wireless networking is that it's not as easy as we let on to our clients. The larger the environment gets, the harder it becomes to deploy a reliable wireless network. Sure, if the client's home is 2,000 square feet, there are many access points, or APs, available that perform adequately, at best.…