Ultimate Electronics

Core Brands Names Ashbaugh Director of CI Sales
August 4, 2014

Core Brands said Monday that it has appointed Scott Ashbaugh to the position of Director of CI Distribution Sales.Ashbaugh will report to Senior Vice President of Sales Dave Keller.

PRO Group's Rogers to Retire
February 20, 2013

Glenn Rogers will retire from his position as business manager of the PRO Group at the end of this month, the group announced Tuesday.

Defying Death
November 1, 2011

Two years ago, while in Upstate NY visiting our dealers, I found myself stranded for a night in Troy, N.Y., as a result of car trouble.

Monster Awards Retailers
January 11, 2011

Earth, Wind & Fire may have stolen the show during Monster's Retailer Awards ceremony at 2011 CES, but the night belonged to retailers that drove impressive sales

HTSA Hosts 3D Retail Demo in NYC
December 20, 2009

The HTSA buying group hosted a 3D retail demonstration at New York City’s Stereo Exchange Dec. 18 – coincidentally, on the very date of the worldwide theatrical opening of the $500 million 3D blockbuster Avatar.

Amazon, B&H, Crutchfield Top Consumer Reports Rankings
November 3, 2008

The best places to buy electronics are Amazon.com, B&H Photo Video and Crutchfield. That’s according to a forthcoming survey from Consumer Reports, which ranks the top 36 places to buy electronics. In the survey, which will be released in full in the magazine’s December issue, online retailers outperformed their brick-and-mortar counterparts. Consumer Reports put Costco and BJ’s Wholesale Club on top of its rankings price-wise, while also singling out Apple, hhgregg, Sony, Tweeter, Ultimate Electronics and others for other attributes. For more, visit www.consumerreports.com

Middle or Mediocre?
January 1, 2007

In the world of electronics retailing, being in the middle is being mediocre to many consumers. The prevailing, reassuring view for years has been that of the consumer market as a pyramid, with fewer buyers and dealers at the top and more of each at the bottom. In my long-held view, however, the market is becoming hourglass-shaped, with the middle getting sucked out. At the bottom, Best Buy and Circuit City, each generating tens of billions of dollars in sales, dominate the consumer electronics business. At the top, higher-end retailers with less than 10 storefronts are doing quite well. In the middle, however, are retailers like

Randall Baumberger
March 1, 2006

Ultimate Electronics' president and chief operating officer talks about leading the recently bankrupt specialty chain out of the woods and into the light Ultimate Electronics, the Thornton, Colo.-based specialty retailer that had aggressively expanded throughout the Mountain and Central time zones after going public in the late 1990s, had fallen on hard times by early 2005, as it declared bankruptcy, exited certain markets and closed more than half of its stores. As Ultimate hit bottom, Mark Wattles, the founder and former chairman and CEO of the Hollywood Entertainment video and game rental empire, as well as an Ultimate stockholder and huge fan of

Does Brand Matter?
November 1, 2004

Of course, brand matters—but whose brand, and to whom? Is the brand that matters the nameplate at the bottom of the display frame or the company name at the top of the installation invoice? Come to think of it, what is brand? How do you define it? What is it supposed to evoke? Something as abstract as an impression or an aspiration? Or something as nuts and bolts as timely shipping and a competent support center? Whose brand preference is the most important factor? Is it the customer/end-user who lives with the purchase? Or is it the C-tailer, which might choose brands based on