The Little Guys

Sharing is Caring
May 1, 2015

We asked seven integrators how they are using social media.

HTSA, Nationwide Form "Game-Changing Strategic Alliance"
April 21, 2015

NASHVILLE- In a major bit of news on the opening afternoon of HTSA's spring conference here, Home Technology Specialists of America (HTSA) managing director Bob Hana announced that the buying group has formed a "game-changing strategic alliance" with Nationwide Marketing Group. 

Labor and Employment
March 1, 2015

Jim Bras, Travis Leo, Kim Michels, David Wexler and Greg Hanson on labor and employment

Dealers See Much Positivity at HTSA Fall Conference
October 25, 2013

There was a palpable air of optimism and brightness at HTSA's fall conference in Chicago this week, one that stood in sharp contrast to the Windy City's chilly autumn weather. Dealers and integrators spoke of strong business performance in the first half of the year, which they expect to continue through the holidays.

Little Guys to Open Music Center
March 13, 2012

Chicago-area retailer The Little Guys said this week that it will soon debut an in-store concept called the Digital Music Experience Center. The center will focus on digital music, both stored and streaming.

A Little Goes a Long Way
June 10, 2009

In the April 2009 issue, The Little Guys, of Glenwood, Ill., was honored with CustomRetailer's Customer Satisfaction Award!

What’s Your Plan for CES?
December 1, 2006

I go to CES to see vendors—the manufacturers we carry—and what they have in store for the future. Flat panels, other electronics, remotes—we look for those. And as far as newer things go, we are on the lookout for wireless audio and video technologies and audio distribution systems. Our clients also do occasionally ask about IP-addressable systems, but our store is primarily a home theater and high-end audio installer. I believe the move of the high-end audio area to the Venetian from the Alexis Park is a good thing, although maybe some of the manufacturers may not like it because it will attract more consumers. At the Alexis

14 Dealers Become M-Design Certified
May 22, 2006

Fourteen new M-Design dealers were certified as part of a program created to bring A/V dealers and American Society of Interior Designers (ASID) members together. The newly-certified dealers are Advanced Electronic Solutions of El Cajon, Calif.; Audio Video Experience of Windham, N.H.; Audio Video Showroom of Santa Rosa, Calif.; Barrett’s Home Theater of Elmhurst, Ill.; Custom Audio Video of Houston; Custom Home Theater and Automation of Harpswell, Maine; Home Automation Hawaii of Honolulu; Jerry’s Audio Video of Phoenix; Lewis Audio Video of Newberg, Ore.; Naturally Wired of Overland Park, Kan.; Sony Only of Portland, Ore.; The Little Guys of Glenwood, Ill.; The Sound Room

Making Audio Work
April 1, 2006

Opportunities are wide open for the custom retailer who can peer beyond flat-panel's pixels By Nancy Klosek It isn't video. It's audio. And it isn't easy. In fact, it takes a village—C-tailing business owners, manufacturers, salespeople—to make the case for a high-ticket audio purchase. Suppliers and C-tailers who get it know that conducting a good demonstration is only the culmination of the presentation process. The development of cannily designed product lines on the manufacturing side and, on the retail side, an unvarnished self-examination of the dynamics which influence audio purchases are the requisite preludes to a sale, say industry participants from each camp

Getting Their Attention
September 1, 2005

Imagination is key when it comes to attracting customers. Here's what some C-tailers have dreamed up. By Nancy Klosek The question of how to attract buyers to what you have to sell is as old as the first day a Cro-Magnon with 500 sticks of firewood—and the need for only 100 to live through the winter—wondered how he could interest his less-industrious neighbor (with just 50 sticks) in a deal for some of his surplus. The species may not have evolved a lot since then, but the need for innovation in luring clients certainly has. Merely hanging out a shingle and hoping for