Sennheiser Sound Tour Takes Manhattan
August 1, 2009

Headphone manufacturer Sennheiser is looking to generate a buzz. That may sound like an unusual goal for a high-end headphone maker, but not when “buzz” means making a big splash with a viral marketing campaign to increase brand awareness in the highly competitive headphone category.  That’s the impetus behind the company’s launch of the Sennheiser Sound Tour, which reached New York City’s Rock & Roll Hall of Fame Annex in late July at its mid-point.