As companies grow, staff resources may become stretched to the max. Finding the perfect new employee begins with knowing your future staffing needs. A graphic organizational chart is key to planning for any size company. Why?
Your brand positioning statement is the foundation of your marketing plan and clearly establishes how you are different from your competitors. More than an elevator pitch, your brand position is a critical success factor.
Custom retail business owners are under stress today. Yoga or workouts may help you manage the situation, but they don¹t address the realities of a tough market. What then? Dust off your business plan. Planning is your best management tool.
We've all heard "not as easy as it looks" when it comes to skill mastery. While excellent business communication is a critically important basic skill, surprisingly few have it mastered.
Say the word "marketing" and most people think advertising and promotion. A strong marketing plan covers all seven links in the marketing chain. It is
Your staff is the lifeblood of your company. Finding talented employees is a challenge even in today¹s labor market. Recruiting and retention are intimately linked.
An industry truism says, "The demo makes the sale." That¹s easier said than done in an integrated systems context. Dealers integrate multiple sub-systems (e.g. audio vs. video), components, and brands. Whether residential or commercial, it¹s the whole-building systems that are the trickiest to demo.
Our industry banters terms like "best quality" and "high fidelity"routinely. "Systems integration" rolls off the tongues of most of us. Yet their meaning is in the ear of the beholder. More than a theoretical issue, the downside risks of making semantic assumptions come alive in sales milieus. Customers and salespeople may believe they are speaking the same language when actually they're using the same terms to mean totally different things. What's the antidote to this disconnect? Listening.
Sometimes the best sales people get hit with last minute curveballs from their customers. How often has it happened that you are about to close on a carefully designed system, and the customer tells you their budget has decreased dramatically? Re-specifying what will be a very different system from the original requires expertise and process time.