Petra To Accept American Express
March 24, 2008

The CE distributor Petra Industries announced Monday that it will now begin accepting American Express as a payment option for its services. Effective immediately, Petra will take Amex for phone, fax and Web orders. “It’s always been our goal to make shopping with Petra as easy as possible for our customers,” Tate Morgan, Petra’s executive vice president, said in a statement. “Accepting American Express as a new payment option adds another powerful resource to our mix to help us accomplish our goal.” What do you think about Petra’s decision? Talk about it in the Dealerscope forums.

Petra Names New Purchasing Manager For 12-Volt
March 10, 2008

Petra Industries announced Tuesday that it has named Paul Mattes to the position of 12 Volt Merchandising Manager, in its purchasing department. In the role, Mattes will be responsible for mobile audio/video, car alarms, radar detectors, marine audio and 12-volt accessories purchasing. “Paul has already begun to make crucial contributions to our team, and I know he will produce excellent results for Petra,” Tate Morgan, the company’s executive vice president, said in a statement. Morgan also cited Mattes’ managerial and industry experience, which includes 13 years of sales experience between wholesale distributing and the Internet.

November 26, 2007

The CE distributor Petra Industries has opened for extended weekend holiday hours starting this past Saturday, the company announced last week. The hours for placing orders on Saturdays will now run between 9 a.m. and 2 p.m., through Dec. 15. In a statement by Petra, company Executive Vice President Tate Morgan said the change was made because “this time of year is extremely hectic” for retailers. The company also offers free freight programs, no minimum order requirements and same-day shipping. For more, visit

Petra Introduces New Catalog
October 22, 2007

The electronics distributor Petra Industries announced this week that it has released its annual fall/winter catalog. The 848-page catalog, which will be distributed to Petra’s entire network, includes more than 12,500 items, 1,750 of which are new products. It also featured more than 2,000 prices that have been dropped from the previous version. Featured in the catalog are popular brands such as Canon, JVC, Kodak, Panasonic, Sony and many more. Those interested in a copy of the catalog can call 1-800-443-6975. Petra also announced that it raised $50,000 earlier this month in a charity golf tournament. The event raised funds for a Unveils New “Resources” Section
May 18, 2007’s new Resources section will provide you with updates on new marketing materials, catalogs, white papers and more that could help your installation and integration business grow and thrive. This week, the section debuts with a white paper from Monster Cable that delivers its current take on the HDMI debate; a white paper from Middle Atlantic Products on power distribution and grounding; information about marketing tools from Eclipse Marketing that can help residential integrators better target the commercial and pro channels; and details about new catalogs from Crestron, DBL Distributing and Petra Industries. Just look for the Resources section on our home page or

Petra Industries Releases Spring/Summer Catalog
May 18, 2007

Distributor Petra Industries said it released its 800-page spring/summer catalog, featuring more than 12,000 items, including 3,100 new products and nearly 2,000 items with reduced pricing. Vendors featured in the catalog include Sirius, JVC, JobSite, Draper, Acoustic Research, CablesToGo, Mintek, Boston Acoustics and Uniden. Categories include consumer electronics, mobile audio/video, GPS navigation, custom installation, home accessories and appliance connection supplies. Petra said it does not require a minimum order and guarantees same-day shipping on all orders placed by 6 p.m., CST. It said it can ship products to either coast within four days. To receive the catalog, call (800) 443-6975 or fill out the form here.

Petra Named National Authorized Sirius Distributor
April 2, 2007

Distributor Petra Industries said it was named one of a “select group” of authorized national distributors for Sirius Satellite Radio products, enabling it to act as a full-line carrier for the brand. “We’re extremely proud to partner with Sirius to carry these in-demand, high-quality products,” said Petra President/Owner Bill Stewart. “We know how important it is to Sirius that they choose distributors who will represent their company well to retailers. We work hard to provide convenient services to our customers that manufacturers can’t always provide, such as same-day shipping and no minimum order.”

Pioneer Awards Petra For High-End Sales
January 22, 2007

Petra Industries of Edmond, Okla., won Pioneer Electronics’ Southwest Zone Distributor of the Year award by driving sales of higher-end products packed with new features and advanced technologies. Leading the charge were Pioneer’s AVIC-Z1 (MSRP $2,250) in-dash HDD navigation and multimedia A/V receiver with DVD playback, and the Inno XM satellite radio (MSRP $350) with MP3 capabilities, said Steve Lukowski, Petra’s director of merchandising. “Those Pioneer products are selling to people who have already owned something like it; they may have had an XM receiver or MP3 player or an older navigation device and wanted something more,” said Lukowski. “They are selling to second- and third-time

Distributors Dish
March 1, 2006

Some of custom's most prominent distributors talk about their businesses, their vendor and dealer partners and their futures By Nancy Klosek Participants: Randy Teague, vice president of marketing, ADI Bob Gartland, president, AVAD Dan Schwab, vice president of marketing, D&H Distributing David B. Lorsch, president and CEO, DBL Distributing Sam Taylor, president, Electrograph Systems Sol Dwek, director of sales, Fesco Distributors Darold Johnson, market segment manager, MCM Bill Stewart, president and CEO, Petra What are some of the hot product categories? How have events like product shortages and pricing drops impacted your business? What else has affected your business? Teague (ADI): Plasma TV

Petra Industries Evolves With Its Market
January 1, 2005

These days, starting a business often involves incorporating concepts like "exit strategies" and "acceptable losses" into the very foundation of the company—often before it even begins to function. Risks are assessed and profits are projected on tight schedules with little flexibility or room for error. The company's actual mission sometimes seems to be only of secondary concern, and this unflinching, often harsh formula has led to the rapid creation and destruction of many businesses—frequently within their first year of operation. But things were a little different 18 years ago. In the late '80s, it was still possible to build a company from the ground