PARA

At the PARA
Roundtable: Part 2
November 1, 2009

The first part of CustomRetailer's conversation with PARA members can be found in the September 2009 issue and online at customretailer.net.

At the PARA
Roundtable: Part 1
September 1, 2009

CustomRetailer: What does it mean to be a PARA dealer in these times? What is this "PARA difference?" As a PARA dealer, how do you serve your customers in a unique way?

New Slideshow on CustomRetailer.net!
May 19, 2008

A new slideshow, featuring recent events hosted by Runco, PARA, and EHX, has been posted to CustomRetailer.net, and can be viewed here.

PARA At Its Finest
March 1, 2008

PARA’s Kerry Moyer spoke with CustomRetailer about the organization’s exciting new changes, member benefits and the many ways PARA is there to help you grow and sustain your business. How has PARA changed over the years? Since its inception, PARA has been a resource for the professional audio dealer. As the market expanded into home theater, PARA embraced video and changed its name to better describe the growth of these products among its membership. And, as home theater expanded into custom installation services for all types of audio and video applications, PARA dealers were quick to adapt while maintaining a showroom-based retail and custom

The Greening of Custom Installation
July 1, 2007

Market interest in energy-efficient, environmentally sustainable lifestyles—often referred to as the “green” movement—is being driven by a myriad of factors: consumers responding to ever-rising energy costs, the increasing awareness of climate change, pressure on builders to differentiate in a down housing market and, possibly, consumer desire to do something positive amid an uncertain time. In addition, the residential housing market is about to see the arrival of not one but two new green rating systems: The U.S. Green Building Council’s Leadership in Energy and Environmental Design (LEED) Green Building Rating System for Homes (currently in pilot, due for official release this fall) and the

Frank Talk About Training
May 1, 2007

There’s a ton of training offered in our industry. CEDIA EXPO, EH Expo, PARA conferences, private consultants, vendor trainings—tons of training.
You could spend a week each month attending some training event or other. And with all the training available, you’d assume we have the smartest, most efficient, best-run industry around.
But we don’t, because we are our own trainers. Most of the information shared in our business comes from people within our business. I’m just as guilty; I’m preparing a strategic finance seminar for the next CEDIA EXPO. While this insularity is not entirely bad, you have to wonder where some of the

Frank Talk About Training
May 1, 2007

There’s a ton of training offered in our industry. CEDIA EXPO, EH Expo, PARA conferences, private consultants, vendor trainings—tons of training. You could spend a week each month attending some training event or other. And with all the training available, you’d assume we have the smartest, most efficient, best-run industry around. But we don’t, because we are our own trainers. Most of the information shared in our business comes from people within our business. I’m just as guilty; I’m preparing a strategic finance seminar for the next CEDIA EXPO. While this insularity is not entirely bad, you have to wonder where some of the