Home Theater Store
Modia Home Theater Store announced Monday that it has reached a deal with Apple to become an Apple Authorized Reseller and add Apple "store-within-a-store" areas to all seven of its stores in Texas.
Stewart Filmscreen this week announced that it has hired Jim Groover as its new national sales manager for dealers and special accounts. Groover is a 17-year industry veteran who has worked for AudioQuest, Modia/Home Theater Store and Tweeter.
Texas-based CE and home theater retailer Modia dramatically increased weekend store traffic with a unique promotion last week. The company offered $1,000 in groceries to customers purchasing Mitsubishi HDTVs.
Texas-based CE and custom retailer Modia can come with an innovative promotion for its Mitsubishi HDTVs- $1,000 in free groceries.
The upscale home theater chain Modia announced at CES Monday that it will open four additional stores in the Houston and Dallas areas, bringing the number of locations in the chain from eight to 12. Modia, which until recently was known as Home Theater Store, will open the new locations in the Sugar Land and West University sections of Houston, as well as in Plano and Allen, near Dallas. All of Modia’s locations are in Texas and Arizona. “The new sites are all in upscale retail shopping districts that compliment the MODIA business model.” CEO Mihir Mody said in the company’s statement.
In a bid to get away from its “generic” previous name, the Southwestern retail chain Home Theater Store has announced that it will henceforth be known as “Modia.” The new name, the company said in its announcement, is a combination of “emotion” and “media.” Modia’s goal going forward will be to combine its AV products with media furniture as well as custom installation. The name change was announced at Modia’s Houston location; it also has stores in Dallas, Austin and Phoenix, and plans to open more next year. For more information on Modia, visit www.modia.com What do you think of
High-end C-tailer Home Theater Store this month opened its newest location in Dallas, near Highland Park. The new location is modeled after the Home Theater Store location in Southlake, Texas, built three years ago. “This revolutionary solution model displays high-tech audio/video components and furnishing in fashion to provide an engaging and entertaining shopping experience,” said CEO Mihir Mody. The showroom “capitalizes on the popularity of flat-panel televisions, displays a variety of European-engineered furniture and countless innovative installation solutions,” said the company. Included are back-lit wall systems, component storage solutions and fully motorized lifts and wall mounts. One signature piece is a 60-inch projection screen that
Opportunities are wide open for the custom retailer who can peer beyond flat-panel's pixels By Nancy Klosek It isn't video. It's audio. And it isn't easy. In fact, it takes a village—C-tailing business owners, manufacturers, salespeople—to make the case for a high-ticket audio purchase. Suppliers and C-tailers who get it know that conducting a good demonstration is only the culmination of the presentation process. The development of cannily designed product lines on the manufacturing side and, on the retail side, an unvarnished self-examination of the dynamics which influence audio purchases are the requisite preludes to a sale, say industry participants from each camp