Marketing

I Ain't Anti-Social, But...
December 1, 2014

Social media is a topic I've been wanting to talk about for a while. Then Steve Faber explored

Crestron’s 50-Stop DM Training Tour Reaches NYC
April 27, 2012

Crestron took the training for its DigitalMedia analog-to-digital solution suite to the dealers in attendance at Sapphire Marketing’s annual New York City Road Show April 26 and 27, marking the midpoint in a 50-venue tour that began in the Midwest in late March and will conclude in late May in the Southwest.

Show Me the Money!
February 1, 2012

I hate April. I used to like April—my birthday is in April. But now, I just hate it. Not because as one gets older, the birthdays seem to come more often, but April is a cash-flow nightmare. Does your company suffer from the April Cash Flow Nightmare? What causes this?

The Financial Focus on 2012
December 1, 2011

Getting your financial house in order is something that should be an ongoing effort. Sadly as we've learned, many integrators seem to push this all-important business component to the back-burner while feverishly moving to attract new clients. It's tough, and a heck of a balancing act.

Achieving Operational Excellence
December 1, 2011

In today's "new normal" economy, companies are looking in every direction to maintain profitability and grow their business. It has become imperative to look beyond the top line and focus just as intently on decreasing operating expenses to run leaner and more profitably.

How to Tackle the ‘Hard Stuff’
November 1, 2011

Is your bottom line where you want it to be? Who can ever say yes to that question? The truth is you may not be taking full advantage of CEDIA member benefits that could save you time and money

Social Media Screening
November 1, 2011

By now it's common knowledge that social-networking sites like Facebook, Twitter and LinkedIn are great avenues for sharing with family and friends. Facebook, for example, now boasts a user base of over 800 million people.

Put on Your Dancing Shoes
October 1, 2011

A recent headline in The Wall Street Journal read, "Home Forecast Calls for Pain." It was followed by an article describing how industry analysts predict the weak economy will depress home prices for years to come.

Social Showing
October 1, 2011

Over the past year, we've seen social media become more prevalent in overall marketing strategies, from everyday brand promotion to customer service. Social media has also started to play a larger role in trade show marketing, a trend we saw at CEDIA EXPO last month

Twitter Chats 101
September 1, 2011

Twitter chats are organized gatherings of people on Twitter where the group discusses an assigned topic, using a hashtag (such as #AVchat) to track the conversation.