Crestron took the training for its DigitalMedia analog-to-digital solution suite to the dealers in attendance at Sapphire Marketing’s annual New York City Road Show April 26 and 27, marking the midpoint in a 50-venue tour that began in the Midwest in late March and will conclude in late May in the Southwest.
I hate April. I used to like April—my birthday is in April. But now, I just hate it. Not because as one gets older, the birthdays seem to come more often, but April is a cash-flow nightmare. Does your company suffer from the April Cash Flow Nightmare? What causes this?
Getting your financial house in order is something that should be an ongoing effort. Sadly as we've learned, many integrators seem to push this all-important business component to the back-burner while feverishly moving to attract new clients. It's tough, and a heck of a balancing act.
In today's "new normal" economy, companies are looking in every direction to maintain profitability and grow their business. It has become imperative to look beyond the top line and focus just as intently on decreasing operating expenses to run leaner and more profitably.
Over the past year, we've seen social media become more prevalent in overall marketing strategies, from everyday brand promotion to customer service. Social media has also started to play a larger role in trade show marketing, a trend we saw at CEDIA EXPO last month