Business Strategy

Atlona Expands HWPco Rep Role to Cover Residential A/V
December 17, 2018 at 2:29 pm

    Atlanta-based manufacturers’ rep The HP Company (HWPco) has had its responsibilities relating to handling AV and IT distribution and connectivity solutions manufacturer Atlona’s products expanded to include residential A/V products in the Southeastern U.S. The six-state territory covers Georgia, North Carolina, South Carolina, Mississippi, Alabama, and Tennessee. HWPco joined Atlona’s partner network in…

The F Word: Prep and Polish Your Story
November 22, 2018 at 6:33 am

Want more Frank White content? See everything he and the Weld2 team have to offer at his website weld2.com! Most are slammed. But now could be the time to really reflect and refine your message. In the tech industry best selling book, “Ultra Hi-Def Marketing”, author Coleen Sterns Leith plainly states: “Corporate storytelling is a…

The F Word: Getting Our Arms Around Labor
November 15, 2018 at 6:32 am

Want more Frank White content? See everything he and the Weld2 team have to offer at his website weld2.com! Many of us enjoyed the news conference that NASA hosted post the spectacular SpaceX launch and that first dramatic landing on a mid-Atlantic barge. After a half-dozen try’s the organization was able to stick the landing.…

The F Word: Dealing With DIY
November 8, 2018 at 6:32 am

Want more Frank White content? See everything he and the Weld2 team have to offer at his website weld2.com! DIY (or “Do It Yourself) is getting a load of industry ink right now. Scare scenarios - semi-real or imagined - are threatening tactics that get reader engagement. And evidently that is the end all for…

The F Word: The Industry’s Biggest Turd
November 1, 2018 at 6:23 am

It is easy to blame all your woe's on Amazon but Frank White has some advice on leveraging our own industry to muscle them out before it is too late.

The F Word: You Buy Cheap, You Buy Twice
October 18, 2018 at 6:05 am

A word of advice from Frank White: a better experience is better for everyone... so work on your top shelf experience or pay the consequences.