Every business owner wants to have a better understanding of his or her success. It is important to understand what is being done when things are going well, and even more important when things are not.
CEDIA Expo still provides the best opportunity for D-Tools to reach out to many of our partners and customers
Let’s face it. It’s tough out there right now. We all have to work harder to just keep pace with the volume of jobs, projects and revenues we have been used to achieving. Marketing is vitally important; you must be able to clearly articulate your unique value proposition and generate demand for your services. You need to understand what it is that sets you apart from the competition, what your specialty or expertise is, and then turn that into a message that will help win you business and more importantly, repeat business and referrals. “But I don’t have any budget for marketing…” is something
A well-written proposal is the starting point for any successful project. Besides being the key document that will be delivered to your potential customer, it can be the differentiator that wins you the job over your competition. A winning proposal clearly maps out all aspects of the job so that there is little room for mistakes. It effectively communicates exactly what, how and when specific aspects of the installation will be done, not to mention specific products that will be installed and total cost. All elements of the project should be included to ensure project accuracy. If even one element of a proposal