It’s the junk food of marketing. We all know that the email batch and blast practice really isn’t good for anyone.
Stephen H. Yu
The keyword in “Customer Journey” is “customer,” not “journey.” In fact, in this Omni-channel world, the word “journey” doesn’t even do
Too many marketers are personally annoying their customers in the name of personalization. For that reason alone, I am looking for an
You get to hear “actionable insights” whenever analytics or roles of data scientists are discussed. It may reach the level of a
When faced with a large amount of unrefined, unstructured and uncategorized data, we must indeed fix the data first. Let’s not even