Cr Staff

Cr Staff
Forces Unite

Recently two prominent Texas rep firms in the AV/wire/automation industry, Houston-based KK Associates and Fort Worth-based Lucas Sales, formed an alliance to create Integral Marketing Associates. Under this model, the two firms will divide a four-state area including Texas, Louisiana, Oklahoma and Arkansas, with the Lucas team managing all northern markets and the KK team managing all southern markets.

The Missing
 Custom Integration Link

There's no denying that high-voltage electricity is the foundation on which so much of the custom integration market is built. It powers the TVs you install, the lights your systems control, the touch-panel remotes that your customers are constantly running to recharge. And yet, so few integrators these days have a full-time electrician on staff, preferring instead to rely on subcontractors. Far too many in our channel view the electrical market much the same way automakers (at least for now) see the petroleum market: a distinctly separate but necessary industry.

How to Increase Sales & Productivity

Based in The Woodlands, Texas, Forefront Innovation has over 50 years of cumulative experience in the design, implementation and aftercare of whole-home digital automation systems. Providing full lifecycle, digital automation and integration services for the luxury home, Forefront Innovation is a pinnacle system integration company serving the greater Houston area, including The Woodlands, Magnolia, Conroe and Tomball.

Kicking Off Spring

Spring is the best time to approach your existing customers about bringing their
entertainment outdoors with the season’s hottest gear.

Just In Time

Petra Industries is one of the top distributors in the country, with 26 years of experience serving more than 36,000 installers, integrators, retailers and e-tailers across the country. CustomRetailer sat down with president/CEO, Bill Stewart, to learn how the company is helping dealers add to their bottom lines with accessories and more.

Introducing The 2012 Young Turks of CE

Blazing trails in all faces of our industry's businesses, these rising professionals share the passion, drive and distinction of Young Turk. Enjoy learning more about them here, in no particular order

Randy Stearns On the CEDIA Vision

CEDIA is evolving. CustomRetailer sat down with Chairman Randy Stearns to discuss the future of CEDIA, how it is changing and what the membership has to look forward to in 2012 and beyond.

Technology on Display

Positioning the beauty, flexibility and performance of your custom installation to the right people is always a challenge. One of the ways this industry has always pushed itself in front of the design community and its clients is through designer show homes.

CEDIA Pre-Planning Guide

CEDIA EXPO, September 7-10, 2011, has not been hosted in Indianapolis since 2005, and we at CustomRetailer are very excited to be going back to Indy! It's a very different town from last we were all there. The city has seen considerable growth and change.

Catering to New Markets

CR: Sunfire pioneered powerful, small-form speaker enclosures. How does this design approach relate to today's market?

On the Up & Up

CustomRetailer: We wanted to talk to you about the directions in which you are leading the brand among residential and commercial custom integrators. Can you give a general synopsis of what your goals and aspirations are?

Taking the ‘Call’ Out of Service Call

Most service issues in A/V systems are directly related to networks or service providers. Recently networks have become increasingly complicated as end users continue to add new products into their systems, resulting in an overwhelming growth in service calls.