Last month we talked about Internet reselling, wiki-marketing and margin erosion. We continue now with more disruptive innovation that’s transforming our world. Next month, we’ll delve into the upside.
A reported 91 percent of people aged 50 to 65 say they want to stay in their own home indefinitely following retirement. Yet few have planned—or budgeted—for the assisted living (or higher and more costly levels of care) that most will ultimately need. And it seems unlikely that government programs will be able to keep up with the huge numbers of aging baby boomers that modern medicine will keep alive well into their 80s, 90s and beyond.
Last time, I discussed how to leverage our superior knowledge and experience in sales, design and delivery of service to compete with ADT, Verizon and Comcast in the emerging wireless home integration space. Today, we will tackle a more challenging problem—marketing against these gorillas. These electronic service providers (ESPs) are masters at TV, print and…
In Part 1 of this series, we outlined a powerful threat to custom home integration. The giant Electronic Service Providers (ESPs) are developing intoxicating mixes of cheap wireless components and smartphones, together with their infrastructure strengths (broadband home connections for Verizon and Comcast;