CustomRetailer: Over the past few years Meridian has debuted products designed to reach beyond the audiophile market. Can you talk about the marketing initiatives to support this effort?
Over the past six months, I've been talking about different ways you can expand your business in the current economy. But there is no topic that I am more passionate about than green building. More importantly for your business, the general public is becoming passionate about the topic.
The last three years have been challenging for our industry. The direct impact of the unstable housing market sent shockwaves of uncertainty through the economy and our clientele. Residential projects were cancelled or put on hold and homeowners lost interest as their focus shifted to survival mode.