Andrew Ard

Andrew Ard

Andrew Ard is an industry veteran with over 20 years’ experience serving in marketing roles for key CEDIA manufacturers and service organizations. He is also a member of the CEDIA Advisory Board, former CEDIA and IPRO Board Member. Andrew is currently serving as director of marketing and outreach for Dallas Sight and Sound, a founding design-build system integration company and member of CEDIA, specializing in high-performance, easy-to-use systems that have been delighting clients for over 30 years.

It’s All Different and Yet the Same

Many of us at the beginning of each New Year stand back and review what was, where we are and where we’re headed. A year ago this colum

Convergence of Lighting and Technology

For more than twenty years in the electronics industry, much of this author’s lighting experience has been with video; especially, in p

Is Your Company Multi-Generational Ready?

A meeting held at CES in January 2009 became a key incubator for many ideas utilized over the last five years. Without knowing what to expect going in, this meeting revealed an important cornerstone for analyzing the prior dramatic changes in our industry and brainstorming ideas moving into the future. Within the room, Carol Campbell, Maureen Jenson and other key members of the Technology Integrator team had assembled approximately 50 dealers, manufacturers and other industry notables.

It’s Time

Several years ago, as high-end home theater was hitting its first major stride, Sam Runco related to us representatives that a key reason for high-end home theater's success was due to "what we learned from our parents" in that, "our parents worked tirelessly (often more than one job), sacrificed for us and thought of nothing but us; and, what we learned from this is that we too should think about nothing but us."

The Manufacturer- Representative Connection

At IPRO's (Independent Professional Representatives Organization) conference last year, CustomRetailer's Maureen Jenson and I discussed the economy, our industry and the manufacturer and rep connection.