Generally speaking, marketing ROI (return on investment) is a process of continuously improving marketing performance and profitability by applying deeper insights to maximize the effectiveness of strategic and tactical decisions.
Almond Tree Marketing
Like everything else in our world, marketing is changing, and if you're stuck in old patterns and methods, you may be taking your business down a destructive path. Today it's all about engaging and interacting with your customers—both existing and potential—and cutting through the clutter caused by the overstimulation of marketing messages over the last several years. In order to get their attention, and keep it, you must do something different.
Our economic woes have hit the reset button on how potential customers research, make purchasing decisions and spend their hard-earned dollars.
Traditional media is an instrument of communication such as newspapers, magazines, radio and television. Following that line of thought, social media is a social instrument of communication.
The talking heads say that the recession is over. However, the economy has yet to recover, and it may take a good bit longer than anticipated for that to happen. Often one of the first things to go in a bad economy—or at the very least have its budget slashed—is marketing and advertising.