Yet More 1Q TV Sales Research
Quixel Research and Pacific Media Associates last week released numerous TV market research results.
Quixel’s Plasma TV Market Review for Q1 2006 found that the 50- to 60-inch unit share of the plasma TV market grew 20 percent over fourth quarter 2005 results, and now represents 30 percent of the total plasma TV category. Revenues for the 50- to 60-inch segment grew 14 percent to account for 40 percent of the total plasma TV category, even as average selling prices for the segment declined eight percent quarter-to-quarter.
Total plasma unit sales increased 114 percent while revenues were up 62 percent from first quarter 2005 to first quarter 2006, said Quixel. However, the plasma TV category showed a 17 percent unit sales decline and 21 percent revenue decline in first quarter 2006 compared to fourth quarter 2005.
Quixel’s LCDTV Market Review for Q1 2006 found that “large screen-sized” LCD TVs fueled the total LCD TV category for the quarter. Unit sales of 40-inch-and-above LCD TVs rose almost 40 percent in the first quarter, while average selling prices of such panels declined over eight percent. Quixel added that the 37-inch LCD segment also showed a quarter-to-quarter increase in volume, and together with its larger brethren represented 16 percent of the total LCD TV market.
Still, Quixel characterized the total LCD TV market as “soft” in the first quarter, with a total market value of $1.4 billion compared to fourth quarter 2005 revenues of $1.8 billion, and unit sales down during the same time period.
Meanwhile, Pacific Media Associates (PMA) reported that unit sales for flat panel TVs and business displays in North America grew by more than 12 percent and revenues grew almost five percent in March over February. “After holding fairly steady since October, average street prices across all sizes dropped nearly seven percent, in spite of tighter supplies than a year ago,” added PMA Vice President Rosemary Abowd. “Year-on-year unit sales continued to rise, up 110 percent over March 2005.”