Yamaha is banking on leveraging its long heritage in high-quality music reproduction and its dominance in the U.S. AV receiver category as market differentiators, as it begins the official worldwide rollout today of the Yamaha MusicCast wireless multiroom ecosystem.
The system is Wi-Fi-based and supports Bluetooth playback, and it will stream all manner of audio content, from vinyl records, to TV program audio, to major streaming network sources like Pandora and SiriusXM, all the way to High-Res Audio content – from up to 10 sources simultaneously. It is controlled via an intuitive interface – the Yamaha “M” app – which offers basic, simplified control and high levels of customization with personal photos or stock images of rooms that help the user visualize the rooms being controlled or accessed on the smartphone or tablet.
Twenty products, all told – including separates, powered monitors, wireless speakers, stereo receivers, sound bars and a TV sound base – are being introduced before the end of 2015 with MusicCast capability – and in fact, the company’s 2015 network AV receivers already shipping (the RX-V479 up, and all Aventage models) have MusicCast on board. The product introductions, being staggered through the balance of the year, will even include near year’s end a top-line sound bar with Dolby Atmos and DTS:X using Yamaha’s multiple-driver Digital Sound Projection technology.
How does Yamaha expect to buck the market domination of Sonos, which, according to research Yamaha shared, accounted for 9 in 10 wireless multiroom system sales last year?