Yamaha Launches Ads For Dealers
Yamaha announced this week that it has launched a pair of broadcast-quality ad spots to be used by dealers pushing the company’s YSP Digital Sound Projectors. The ads are customizable for individual stores, upon request.
The humorous ads feature an actor dressed as a scientist demonstrating the power of the projectors, using the slogan “the sound surrounds you, the speakers don’t.” In one ad, the sound is demonstrated with tennis balls shot at a second actor, meant to represent sound beams; in the second, the power of the power of the speaker is simulated by the sounds of bats.
The ads can be viewed at www.yamaha.com/hometheater
Two of the Digital Sound Projectors’ newest models are set for release this month, with the YSP-900 available for $899.95, and the YSP-3000 selling for $1,199.95. A third set, the YSP-4000, is coming in October at a suggested retail price of $1,799.95.