Xbox Adds Dolby Vision, Vyes For Dominance of the Casual Media Room
Microsoft is ready to add Dolby Vision Xbox, the biggest competitor in the HDR war, solidifying its claim as the most important piece of technology in the modern day living room. We've been talking for a while now about the importance of video games from all aspects - the industry, the software, and now the hardware is here to prove it.
With the addition of Dolby Vision, the Xbox One X joins Apple TV 4K and Google's Chromecast Ultra on the short list of products that sports both Dolby Vision and Dolby Atmos. Currently, Microsoft will unroll the support to a small group of test Xbox One X's, and the list of capable streaming apps is seemingly as short. Netflix is likely to be the first to be Dolby Vision capable, but it's not clear if Blu-ray will get the same support.
In terms of popularity, Dolby Vision has been catching a lot of popularity. The inertia behind Dolby Vision and getting its hands on as many products as possible doesn't hurt as well. And historically, the first to court certain gaming consoles could decide the fate of a medium as a whole. Do you remember the HD DVD? No? That's because Sony adopted Blu-ray and it soon became the standard living room piece across millions of living rooms. Microsoft will be a little more forgiving in this war as it will support HDR10 as well - only making the Xbox that much more future proof.
Looking forward, Microsoft has been quiet about their next hardware announcement, although they are hinting that the newest Xbox will be just one piece of a connected ecosystem. It seems that now is the time for retailers actively invest in one of the most disruptive pieces of technology or face the consequences of being left behind during the shifting paradigm.